"CIA specializes in high-end, strategically targeted, organic Gen Z marketing, and are simply the best at it. Great team! Great ideas! Great results!"
Organically conceived on the heels of the success and growth of the Up & Up College Network, CIA is Idol Roc’s in-house College / Gen Z marketing division. Tapping into its portfolio of assets, paired with mobilizing the CIA Ambassadors, Idol Roc creates custom programming and activation campaigns for brands aspiring to penetrate the college demo.
We connect students and brands through meantingful experiences that create lasting impressions.