Our

We own & operate a successful portfolio of businesses which provide us access and assets to leverage.

Companies

We own & operate a successful portfolio of businesses which also provide us access and assets to leverage.

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Outbreak Tour

Launched in 2011, the Outbreak Tour showcases the biggest new names in music each year amidst their culture-impacting, breakthrough moment. With six national tours and 120+ shows annually spanning the genres of Hip Hop, EDM, Country, Rock, and Comedy; Outbreak is the largest touring brand in the country

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Up & Up College Festival Series

The concept is like the Final Four of College Music Festivals: Student Influencers rally their peers and lead a marketing campaign for the opportunity to win a festival that they will co-produce on or near their campus.

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College Influencer Agency

Organically conceived on the heels of the success and growth of the Up & Up College Network, CIA is Idol Roc’s in-house College / Gen Z marketing division. Tapping into its portfolio of assets, paired with mobilizing the CIA Ambassadors, Idol Roc creates custom programming and activation campaigns for brands aspiring to penetrate the college demo.

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$50K Charity Challenge

The $50k Charity Challenge Celebrity Basketball Game brings together a broad blend of world-class athletes, artists, actors, and celebrities at UCLA’s Pauley Pavilion during ESPY Week to create a memorable experience while raising money and awareness for multiple charities through a fun, challenge-based approach. Each year we commit a minimum of $50,000 to charitable organizations to lead our fundraising efforts, in addition to donating complimentary tickets and hosting exclusive experiences for youth programs and other organizations.

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Drinkade

Launched in 2018, DrinkAde is a healthy vitamin beverage designed to help prevent or recover from hangovers. It is a leading brand in the emerging pre-tox/hangover beverage category. Key retailers include: CVS, BevMo!, Total Wine, Ralphs, Vons, Albertsons, AM/PM, Safeway, Spec’s, Binny’s, Kroger, 7-11, and all major casino resorts in Las Vegas, as well as Amazon.com.

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