We own & operate a successful portfolio of businesses which provide us access and assets to leverage.


We own & operate a successful portfolio of businesses which also provide us access and assets to leverage.

Check It

Outbreak Tour

The Outbreak Tour showcases the biggest new names in music each year amidst their culture-impacting, breakthrough moment. With six national tours and 120+ shows annually spanning the genres of Hip Hop, EDM, Country, Rock, and Comedy; Outbreak is the largest touring brand in the country

check it

Up & Up College Festival Series

The concept is like the Final Four of College Music Festivals: Student Influencers rally their peers and lead a marketing campaign for the opportunity to win a festival that they will co-produce on or near their campus.

check it

Future is Female

Future Is Female is a new music series consisting of national tours and special one-off events that showcase and Stellabrate the brightest new females in their respective genres.

check it

College Influencer Agency

Organically conceived on the heels of the success and growth of the Up & Up College Network, CIA is Idol Roc’s in-house College / Gen Z marketing division. Tapping into its portfolio of assets, paired with mobilizing the CIA Ambassadors, Idol Roc creates custom programming and activation campaigns for brands aspiring to penetrate the college demo.

check it

$50K Charity Challenge

The $50k Charity Challenge Celebrity Basketball Game brings together a broad blend of world-class athletes, artists, actors, and celebrities at UCLA’s Pauley Pavilion during ESPY Week to create a memorable experience while raising money and awareness for multiple charities through a fun, challenge-based approach. Each year we commit a minimum of $50,000 to charitable organizations to lead our fundraising efforts, in addition to donating complimentary tickets and hosting exclusive experiences for youth programs and other organizations.

check it


DrinkAde is a healthy vitamin beverage designed to help prevent or recover from hangovers. It is a leading brand in the emerging pre-tox/hangover beverage category. Key retailers include: CVS, BevMo!, Total Wine, Ralphs, Vons, Albertsons, AM/PM, Safeway, Spec’s, Binny’s, Kroger, 7-11, and all major casino resorts in Las Vegas, as well as Amazon.com.

check it


Want More Info?

Hit Us Up

Thank You

We'll be in touch soon!

Want More Info?

Something went wrong while submitting the form.
Please try again!