Launched in 2011, the Outbreak Tour showcases the biggest new names in music each year amidst their culture-impacting, breakthrough moment. With six national tours and 120+ shows annually spanning the genres of Hip Hop, EDM, Country, Rock, and Comedy; Outbreak is the largest touring brand in the country
Up & Up College Festival Series
The concept is like the Final Four of College Music Festivals: Student Influencers rally their peers and lead a marketing campaign for the opportunity to win a festival that they will co-produce on or near their campus.
College Influencer Agency
Organically conceived on the heels of the success and growth of the Up & Up College Network, CIA is Idol Roc’s in-house College / Gen Z marketing division. Tapping into its portfolio of assets, paired with mobilizing the CIA Ambassadors, Idol Roc creates custom programming and activation campaigns for brands aspiring to penetrate the college demo.
$50K Charity Challenge
The $50k Charity Challenge Celebrity Basketball Game brings together a broad blend of world-class athletes, artists, actors, and celebrities at UCLA’s Pauley Pavilion during ESPY Week to create a memorable experience while raising money and awareness for multiple charities through a fun, challenge-based approach. Each year we commit a minimum of $50,000 to charitable organizations to lead our fundraising efforts, in addition to donating complimentary tickets and hosting exclusive experiences for youth programs and other organizations.
Launched in 2018, DrinkAde is a healthy vitamin beverage designed to help prevent or recover from hangovers. It is a leading brand in the emerging pre-tox/hangover beverage category. Key retailers include: CVS, BevMo!, Total Wine, Ralphs, Vons, Albertsons, AM/PM, Safeway, Spec’s, Binny’s, Kroger, 7-11, and all major casino resorts in Las Vegas, as well as Amazon.com.