ABOUT

Established in 2001, Idol Roc, Inc. is an asset ownership & management company with a proven history of success. We offer a focused approach to building brands with good people aspiring to innovate and achieve satisfying results, while feeling inspired and enjoying the journey. We are serial entrepreneurs committed to finding creative solutions, putting forth a relentless effort, and maintaining a high standard of quality work that gets the job done.

PAST & CURRENT PARTNERSHIPS INCLUDE:

Monster logo
  • 2 Music Branded Event
    & Touring Properties

    2011 - Current
MV Logo
  • Brand Asset & Marketing Co.
    2010 - Current
Live Nation
  • Largest National Touring Brand
    in the Club & Theater Space

    2014 - Current
Interscope
  • Music Management & Production Co.
    2009 - 2012

NOTABLE MARKETING PROGRAMS & EVENT CAMPAIGNS DEVELOPED FOR:

Carls
WWE
Nascar
Palms
beats
Gibson

Elite Ideation

Creative Solutions

Analysis & Strategy

Company Architecture

Management & Execution

Access & Relationships

Experience & Expertise

Marketing, Marketing, Marketing

ASSETS

  • DRINKADE
  • Idol Roc has vast experience with creating and bringing to market product-based businesses, most notably in the alcoholic and non-alcoholic beverage space. We helped launch Drinkade (Never Too Hungover in 2014) - architecting the company, designing the bottle and packaging, developing the sales and marketing roll-out strategy, and continuing to execute the plan with precision. Today Drinkade is the leading and fasting growing hangover beverage in the U.S. It is a healthy vitamin blend, and is the best tasting and most effective way to help prevent or recover from a hangover. You can find it at your local GNC and Vitamin Shoppe, all major Las Vegas resorts & casinos, in addition to key regional retail chains including Vons, Albertsons, Ralphs, BevMo!, Spec's, Binny’s, Total Wine and More, and Circle K; and is readily available online at Amazon.com and Drinkade.com
  • MONSTER ENERGY OUTBREAK TOUR
  • Launched in 2011, the Monster Energy Outbreak Tour showcases the biggest new names in music each year amidst their culture-impacting, breakthrough moment.

    Monster Energy Outbreak is recognized as the ultimate tastemaker in the live arena, and currently consists of five annual music tours (Hip Hop, EDM, Rock, Country, College) and one annual comedy tour. Monster Energy Outbreak is the largest national touring brand in the club and theater space. Notable alumni include Kendrick Lamar, Post Malone, The Chainsmokers, Bullet For My Valentine, Kane Brown, Logic, Carnage, and Garfunkel & Oates; to name a few.

  • MONSTER ENERGY UP & UP FESTIVAL
  • The Up & Up is a personalized concert experience that empowers college students from across the US to compete to produce a music festival with a top emerging artist on their own terms. The festival debuted in 2016 with headliner Cash Cash, and expanded nationwide in 2017 and 2018, to feature Alan Walker and GRYFFIN.

    The Up & Up Festival's innovative guerrilla ticketing strategy is simple: students crowdsource demand on their campuses leading up to a 48-hour competition period, and the top six colleges with the most pre-orders in 48 Hours win an exclusive concert experience. 14 colleges competed in Spring 2018 for GRYFFIN, and 35 colleges competed in Fall 2018 for Two Friends. Currently for the Spring 2019 campaign, 48 schools are competing to win a festival with Slushii to come to their college. The pre-sale competition begins on February 20th at 4pm EST.

MEET

OUR TEAM

Steven Ferraro
Steve Glazer
Rick De Ciantis
Steven Ljubicic
Casey Garner
Shay Dingfelder

THINGS WE LOVE

CONTACT US

Email: info@idolroc.com