Idol Roc Entertainment-Idol Roc Entertainment
Idol Roc Entertainment-Idol Roc Entertainment

ABOUT

Established in 2001, Idol Roc, Inc. is an asset ownership & management company with a proven history of success. We offer a focused approach to building brands with good people aspiring to innovate and achieve satisfying results, while feeling inspired and enjoying the journey. We are serial entrepreneurs committed to finding creative solutions, putting forth a relentless effort, and maintaining a high standard of quality work that gets the job done.

PAST & CURRENT PARTNERSHIPS INCLUDE:

Monster logo
  • 2 Music Branded Event
    & Touring Properties
    2011 - Current
MV Logo
  • Brand Asset & Marketing Co.
    2010 - Current
Live Nation
  • Largest National Touring Brand
    in the Club & Theater Space
    2014 - Current
Interscope
  • Music Management & Production Co.
    2009 - 2012

NOTABLE MARKETING PROGRAMS & EVENT CAMPAIGNS DEVELOPED FOR:

Carls
WWE
Nascar
Palms
beats
Gibson

Elite Ideation

Creative Solutions

Analysis & Strategy

Company Architecture

Management & Execution

Access & Relationships

Experience & Expertise

Marketing, Marketing, Marketing

ASSETS

VISIT SITE
  • DRINKADE
  • Idol Roc has vast experience with creating and bringing to market product-based businesses, most notably in the alcoholic and non-alcoholic beverage space. We helped launch Drinkade (Never Too Hungover in 2014) - architecting the company, designing the bottle and packaging, developing the sales and marketing roll-out strategy, and continuing to execute the plan with precision. Today Drinkade is the leading and fasting growing hangover beverage in the U.S. It is a healthy vitamin blend, and is the best tasting and most effective way to help prevent or recover from a hangover. You can find it at your local GNC and Vitamin Shoppe, all major Las Vegas resorts & casinos, in addition to key regional retail chains including Vons, Albertsons, Ralphs, BevMo!, Spec's, Binny’s, Total Wine and More, and Circle K; and is readily available online at Amazon.com and Drinkade.com
VISIT SITE
  • MONSTER ENERGY OUTBREAK TOUR
  • Launched in 2011, the Monster Energy Outbreak Tour is recognized as the ultimate influencer, pairing breakthrough talent with fan friendly ticket prices at premium venues, giving fans the opportunity to witness the stars of tomorrow, today. The Monster Energy Outbreak Tour is the largest national touring brand in the club & theater space, and currently consists of five annual music tours (Hip Hop, EDM, Rock, Country, College), one annual comedy tour, and the buzz-worthy Outbreak House at SXSW. Idol Roc created the Outbreak Tour to serve both the fan and the brand, while also providing a powerful platform for emerging talent to maximize their breakout moment. Notable alumni include Kendrick Lamar, Macklemore, The Chainsmokers, Carnage, Bullet For My Valentine, Cole Swindell, Garfunkel & Oates, and Fetty Wap; to name a few.
VISIT SITE
  • MONSTER ENERGY UP & UP FESTIVAL
  • The Up & Up is a personalized concert experience that empowers college students from across the US to compete to produce a music festival with a top emerging artist on their own terms. The festival debuted in 2016 with headliner Cash Cash, and expanded nationwide in 2017 and 2018, to feature Alan Walker and GRYFFIN.

    The Up & Up Festival's innovative guerrilla ticketing strategy is simple: students crowdsource demand on their campuses leading up to a 48-hour competition period, and the top six colleges with the most pre-orders in 48 Hours win an exclusive concert experience. 14 colleges competed in Spring 2018 for GRYFFIN, and 35 colleges competed in Fall 2018 for Two Friends. Currently for the Spring 2019 campaign, 48 schools are competing to win a festival with Slushii to come to their college. The pre-sale competition begins on February 20th at 4pm EST.

MEET

OUR TEAM

Steven Ferraro

Steven Ferraro

  • Co-Founder / Managing Partner

    The Visionary – a unique ability to conceptualize, innovate, architect, and direct emerging brands

Steve Glazer

Steve Glazer

  • Co-Founder / Managing Partner

    The Implementer – expertise in operations, fostering efficiency, maximizing potential, and propelling quantifiable growth

Rick De Ciantis

Rick De Ciantis

  • Project Manager

    The Executor – Comprehensive and tactical execution of the action plan

Steven Ljubicic

Steven Ljubicic

  • GM Outbreak Tour and Up & Up Festival

    The Strategist — Creative ideation and programming with a passion for connecting brands to culture

Casey Garner

Casey Garner

  • Event Producer

    The Playmaker – Supervision and coordination in all phases of event production and promotion

Shay Dingfelder

Shay Dingfelder

  • Content Producer

    The Creative – expertise in multimedia storytelling, using cutting edge mediums and strategies to tell unique brand stories.

THINGS WE LOVE

CONTACT US

Idol Roc

10350 Santa Monica Blvd

Suite 330

Los Angeles, CA 90025

Phone: 310-923-7337

Email: info@idolroc.com