ABOUT

Established in 2001, Idol Roc, Inc. is an asset ownership & management company with a proven history of success. We offer a focused approach to building brands with good people aspiring to innovate and achieve satisfying results, while feeling inspired and enjoying the journey. We are serial entrepreneurs committed to finding creative solutions, putting forth a relentless effort, and maintaining a high standard of quality work that gets the job done.

PAST & CURRENT PARTNERSHIPS INCLUDE:

Monster logo
  • 2 Music Branded Event
    & Touring Properties

    2011 - Current
MV Logo
  • Brand Asset & Marketing Co.
    2010 - Current
Live Nation
  • Largest National Touring Brand
    in the Club & Theater Space

    2014 - Current
Interscope
  • Music Management & Production Co.
    2009 - 2012

NOTABLE MARKETING PROGRAMS & EVENT CAMPAIGNS DEVELOPED FOR:

Carls
WWE
Nascar
Palms
beats
Gibson

Elite Ideation

Creative Solutions

Analysis & Strategy

Company Architecture

Management & Execution

Access & Relationships

Experience & Expertise

Marketing, Marketing, Marketing

ASSETS

  • NEVER TOO HUNGOVER
  • Idol Roc has vast experience with creating and bringing to market product-based businesses, most notably in the alcoholic and non-alcoholic beverage space. We helped launch Never Too Hungover in 2014 - architecting the company, designing the bottle and packaging, developing the sales and marketing roll-out strategy, and continuing to execute the plan with precision. Today Never Too Hungover is the leading and fasting growing hangover beverage in the U.S. It is a healthy vitamin blend, and is the best tasting and most effective way to help prevent or recover from a hangover. You can find it at your local GNC and Vitamin Shoppe, all major Las Vegas resorts & casinos, in addition to key regional retail chains including Vons, Albertsons, Ralphs, BevMo!, Spec's, Binny’s, and Circle K; and is readily available online at Amazon.com and Nevertoohungover.com
  • MONSTER ENERGY OUTBREAK TOUR
  • Launched in 2011, the Monster Energy Outbreak Tour is recognized as the ultimate influencer, pairing breakthrough talent with fan friendly ticket prices at premium venues, giving fans the opportunity to witness the stars of tomorrow, today. The Monster Energy Outbreak Tour is the largest national touring brand in the club & theater space, and currently consists of five annual music tours (Hip Hop, EDM, Rock, Country, College), one annual comedy tour, and the buzz-worthy Outbreak House at SXSW. Idol Roc created the Outbreak Tour to serve both the fan and the brand, while also providing a powerful platform for emerging talent to maximize their breakout moment. Notable alumni include Kendrick Lamar, Macklemore, The Chainsmokers, Carnage, Bullet For My Valentine, Cole Swindell, Garfunkel & Oates, and Fetty Wap; to name a few.
  • MONSTER ENERGY UP & UP FESTIVAL
  • Idol Roc debuted the Up & Up Festival in 2016 as the first ever-fan sourced music festival in which colleges compete to win and produce their own event featuring a national headlining artist. Up & Up celebrates the convergence of a new on-demand concept and strategy, with an innovative and competitive twist to what was music concerts on college campuses.

    After successfully testing the Up & Up concept in 2016, which resulted in two sold-out festivals at Washington State University and Wake Forest headlined by emerging EDM artist Cash Cash; Up & Up will expand to four festivals in the fall of 2017 as part of a 20 school, 500k+ student challenge. Looking ahead to 2018, the Up & Up Festival will continue to evolve with a total of 8 shows, giving even more colleges the chance to compete and win.

MEET

OUR TEAM

Steven Ferraro
Steve Glazer
Rick De Ciantis
Steven Ljubicic
Casey Garner

THINGS WE LOVE

CONTACT US

Idol Roc

10350 Santa Monica Blvd

Suite 330

Los Angeles, CA 90025

Phone: 310-923-7337

Email: info@idolroc.com